Mustafa`s position as an actor in `Shadowhunter` and former athlete (American footballer) makes him appealing to male and female audiences.Conjured up by the fantastic creatives at Weiden+Kennedy, ‘Hang On’ for Old Spice was designed with a very certain and singular vision.Ī vision that, considering its ambition, needed the perfect director to helm the project and the perfect editor to put it together enter long-standing collaborators Andreas Nilsson (for Biscuit Filmworks) and Ben Campbell (The Quarry). Intertextuality- The unfinished statement is an intertextual reference to the campaign adverts. eg ``probably the best beer in the world` or in this case of the Old spice advert `this fact has not been fact-checked``. Unfinished statement/claim/comparison- The use of phrases that are not finished so they cannot be fully compared. Therefore, the `Bahamas` are represented by the background of the advert, which has been edited to make it appear as if it is the `Bahamas`. This establishes a relationship and link between the text and the visuals. Location and setting- As the text of/on the advert refers to `Bahamas scent`, the virtul studio and effects have been used to make it appear as if the actor is on a tropical island. Other props including the sunbathing women, island windsurfer and the shark have also been edited onto his body in order to relate the advert to the tropical weather and atmosphere. Special effects/ image manipulation- The volcano erupting has been manipulated using CGI techniques onto the top of Mustafa`s head.
Media lucozade advert analysis media and advertising from maria_angelova2808 Effects and image manipulation can be seen in the volcano-like head of the model. The product on the right hand side and the model on the left. The 2 most important features of the advert are positoned on both sides of the page. Positioning and layout is very ordered and organised. Celebrity endorsement can be seen in the use of the model Props used in the advert are all the aspect such as the dolphin, the toys on te beach, the female suntanning, the umbrella. Could be suggested that it creates a sense of realism because all the aspects and visuals of the advert are typical for beaches and places of hot weather such as The Bahamas. Intertextuality used between the name of the place `The bahamas` and the visuals of the advert such as beaches, sand, dolphins and the volcano as these aspects can be all seen in the Bahamas. Techniques to persuade such as escape are visible due to the background used such as with the beach and all aspects of `summer` shown in the advert The serif font is classified as `modern`which can therefore relate to its use in this advert in specific because the advert is modern as well, however for the slogan of the advert the font used is sans serif which therefore makes it seem more formal due to sans serif font being used making a contrats and therefore showing that the advert has both formal and humorous aspects. The font style used in the text `old spice` is serif. Direct mode of address established by the way that the model of the product is looking at the audience The image used is very colourful and the colours are mainly saturated, light and positive (product image) Humour appeal ( `this fact has not been fact-checked` )
special effects and image manipulation (effects achieved when manipulating the advert can be used to create a greater emphasis on the product or media message) rule of thirds ( linked to composition where the page is divided into three sections horizontally and vertically) composition and layout ( the way in which the elements of the advert are organised and positioned along the page) shot types and angles (camera work in other words- the distance and angles in order to capture shots, shot types) typeface/ font style (different font styles evoke different meanings and attract different audienceswith serif and sans serif as the most important font size ( size of the written text on the adevrt indicates a hierarchy of importance in what is read on the page) product image (shows the audience what the brand is selling)
slogan (short and catchy phrase associated with the product: redbull gives you wings)